Retailers across Britain are selling Wii U editions of multiplatform games at a significantly higher price point than their Xbox 360 and PS3 counterparts.
Analysis undertaken by CVG shows that third party games from Activision, THQ, Ubisoft and EA all show a significant mark-up on Wii U games when compared to the Xbox 360 version.
But a games analyst has said that the premium price tags are commonplace for new consoles, and has given several explanations for the price disparity.
Mainstays such as Assassin's Creed 3 and Call of Duty Black Ops 2 are, on average, around £10 more expensive on Wii U. BioWare's sci-fi opus Mass Effect 3, meanwhile, is twice the price as the Xbox 360 edition that was released earlier in the year.
Other retailers have some erratic spikes in their prices, with GAME selling the Wii U edition of Epic Mickey 2 at an £18 premium over the Xbox 360 version.
Online outlet Zavvi, meanwhile, appears to be aggressively discounting its Wii U range to - in most cases - match the price of current gen systems. so it looks like Zavvi will either do well, or stabilse the market...