Apple made its play to dominate the fast-growing tablet market on Tuesday by unveiling an "iPad mini" - a new tablet half the size of its existing iPad - to compete with Google's Nexus 7 and Amazon's Kindle Fire.
But the price may prove a barrier for potential buyers considering it against its rivals: the iPad mini will start at $329 (£269 in the UK), against $159 for the cheapest Kindle Fire and $249 for the Nexus 7.
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