For most households, the television is still the most important gadget in their daily lives. And, at CES, the big Japanese and South Korean manufacturers try to excite us with something new. In recent years, the big stories have been about internet connected TVs, 3D and OLED (organic light-emitting diode) - a technology which offers beautiful pin-sharp pictures at eye-watering prices.
This year there will be more of the same, although I'm expecting manufacturers to be less eager to push 3D which has met with a lukewarm reception from consumers. Instead the focus will be on bigger, better screens with something called Ultra High Definition - the next big thing after HD - making its debut.
Samsung is also rumoured to be unveiling a transparent TV, while there is even talk of flexible screens. How soon these new TVs will be available - and at prices that anyone but the super-rich can afford - is another matter.