We can’t see Vodafone keeping many of its pay-as-you-go customers after changing charging to by the minute rather than the second - a move that will raise the cost of most calls.
It means a call lasting one minute and one second will now be charged as two minutes - meaning 50p instead of 25p.
"So if your call is a minute and 37 seconds long, it'll be charged as two minutes. That way, you'll always know exactly how many minutes you have left." – and Vodafone will have billed you for 23 seconds you didn’t use.
Smacks of Fraud or breach of contract and lots more customers for the per second providers or the cheaper Per Minute ones.
It doesn't make anything simpler other than the fact that PAYG customers will essentially pay more for calls.
On Tuesday, Vodafone defended the change – let’s see how long it lasts
Great value is a perception and trust will be eroded.
Customers with Orange or T-Mobile are already charged on a per-minute basis; however, O2 and Virgin Mobile still have a per-second model, with a one-minute minimum charge.
Aren’t they making enough by overcharging for Data on PAYG?
Fortunately all of our team are on contract.