Tuesday, 9 July 2013

Wimbledon causes surge in social media

Twitter recorded more than 6.6 million tweets about Wimbledon during the two-week tennis championships.

During last year's tournament the figure was just 2.5 million, according to analysis by Wimbledon partner IBM.

Facebook reported more than 20 million posts, comments and "likes" relating to the competition.
Mobile phone provider EE said there was a 39% increase in traffic on its 4G service during the men's final on 7 July.

On the same day, Google recorded more than two million searches for match winner Andy Murray.
During the same time period, more than 500,000 people chose to search for information about his girlfriend Kim Sears.

Over the course of the championships, the Facebook profile of Murray's rival Novak Djokovic attracted 3.1 million "likes". That was three times as many as Murray, who had 1.3m at the time of writing.

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