Samsung Electronics, the world's best-selling smartphone maker, is planning to launch handsets with curved displays.
The new devices will have plastic light-emitting diode (OLED) panels, the company said at a Galaxy Note 3 launch event in Seoul.
"We plan to introduce a smartphone with a curved display in South Korea in October," said DJ Lee, Samsung's head of strategic marketing for mobile.
Digital display technology is progressing towards curved, bendy and foldable screens.
In January, Samsung exhibited prototype products with bendy and extendable screens, but doubts remain as to how such technology can be mass-produced cheaply and reliably.
Watch this space.