Apple has unveiled two new smartphones - the iPhone 6 and a larger model, the iPhone 6 Plus.
Both are bigger than its previous handsets - features that experts say should appeal to gamers, business workers and others.
They are also about half a millimetre thinner.
Apple also upgraded the displays' resolutions, included a faster processor, added image stabilisation and has promised longer battery life.
The smaller model's screen measures 4.7in (11.9cm) and the larger one's 5.5in (14.0cm).