BRANDTABLE

Within a few months, lining up to order lunch in a crowded food court could soon be over. A Sydney entrepreneur has developed a smartphone application that allows users to order food directly from their phone. Brandtable takes advantage of near-field communication chips, found in all new smartphones (bar iPhones), which can exchange data with other nearby NFC chips. The technology is already used by credit card companies for contactless transactions. By swiping a smartphone over a Brandtable logo a user can place a food order directly with the restaurant.