Experian analysed data from electric and hybrid car purchases during the 2013 calendar year.
Key findings:
•Roughly 45 percent of all hybrid buyers were 56 or older, but only 26 percent of electric car buyers fell into that age range.
•In fact, 55 percent of those who purchased or leased electric vehicles were between 36 and 55 years old.
•Just 12 percent of hybrid car buyers reported household incomes of $175,000 or more. Among electric car buyers, that figure was a significantly higher 21 percent.
•Hybrids make up 98 percent of America's alternative-powered vehicles, but the segment is growing at a much slower pace than electric cars. In 2013, hybrid sales rose 19 percent above 2012, but electric car sales surged a whopping 245 percent.
•Asian automakers dominate the hybrid segment: 2013's top-sellers were the Toyota Prius, Toyota Camry, Honda Civic, Toyota Highlander, with the Ford Fusion coming in at #5.
•The electric car market is more diverse: 2013's big winners were the Nissan Leaf, Tesla Model S, Ford Focus, FIAT 500e, and Mitsubishi i-MiEV.
•Hybrid buyers took out average loans of $26,835 and financed them over 62 months, paying $467 per month.
•Electric car buyers borrowed more -- $28,835, on average -- but financed that sum for just 58 months, paying $549 per month.
Some of those statistics are probably to be expected. For example, you'd expect electric car buyers to have higher household incomes and take out larger loans because electric car technology is still expensive, whereas hybrid price tags are much closer to those of conventional vehicles.
P.S Happy Birthday Elise - 4 today
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