Wow. Who would have thought the biggest story out of this years E3 is...

James Therien, (echdirector at Ubisoft) really put his foot in it when he said that the latest instalment of Ubisoft hit Assassin's Creed would not feature any playable female characters because it would have "doubled the work".

Talk about alienate half the population (and Market) in one foul swoop. What an idiot.

#womenaretoohardtoanimate - are you like us scratching you head... there has to something wrong here

The stats

1. Average gamer is 31 years old
2. 48% of gamers are female
3. 71% of gamers are 18 or older
4. 53% of gamers play games on their smartphones

Is it because developers just don't have any imagination or are they just too damn lazy?

 

There are generally only two types of female characters: the 'damsel in distress' or the 'ultimate warrior'

 

But the dynamics of who is gaming has steadily changed in the last five years, as women increasingly flock to video games, with the latest industry figures in the US showing that 48% of gamers are female.

 

I feel the wind of change coming...