Over £50,000 has been raised for Breast Cancer Care through sales of Makita's Pink Drill and other fundraising activities.
Whilst the traditional counter sales at Makita’s dealers across the UK have been at the heart of the campaign’s success, many other elements have contributed to this superb result. The construction media has willingly given publicity to the campaign and there have been reader competitions using the Pink Drill as Makita donated prizes. Television personality Tommy Walsh also stepped forward to smile for the cameras to help boost recognition of the BCC efforts.
'A big, big thank you to everyone in the construction industry who has supported our fundraising efforts for the Breast Cancer Care charity by purchasing our Pink Drill in recent months,' said Barry Smart, Makita's national sales manager. 'These sales together with brilliant additional fundraising activities have generated more than £65,000 for this very special charity. We are all proud to have been involved.
'Many of Makita’s dealers have run Pink Days in their outlets to boost collections although some of the bright pink wigs may not have been the highest fashion statement - but the results have been great! One Makita employee cycled all the way to Paris to raise additional funds.'
But the campaign is not quite over. Introduced as part of the celebrations to mark Makita’s 40th year in the UK power tool market, which officially concludes at the end of March, Makita is reminding everyone that the special edition Pink Drill is still available and that Makita continues to contribute the £5 per unit sold to Breast Cancer Care.
'I hope we can push up our sales of the Pink Drill before the end of our official 40th anniversary year to salute our industry which has made this tremendous charitable effort possible,' concluded Smart.