Buildings typically consume two to three times more energy than predicted at design stage, and this is often due to a failure to understand the person living there...
there is some interesting insight into why products can fail.
shows that a key to saving the planet is still educating people - energy saving lights save money, but not as much money as a light switched off when not in use
this is hampered as we are creatures of habit and a change in behaviour and reduce energy use is not an easy thing to implement
average Joe doesn't care about government carbon targets - it just doesn't seem real to us, its on the whole just hollow rhetoric.