Rolls-Royce's CEO Torsten Müller-Ötvös has said that the automaker won't be building a production version of its 102EX electric Phantom concept any time soon.
The car was unveiled with a great fanfare in February 2011, fulfilling a two-year-old promise that the company would experiment with battery power. At the time Müller-Ötvös said that the experiment was crucial for informing future decisions on alternative technologies. It even set up a dedicated website to debate whether you could have a super luxury electric vehicle.
After letting members of the media and potential customers test drive the vehicle, it appears to have decided that Rolls-Royce's future isn't going to be electric. At least not for now.
The company says that demand for such a car - that could end up costing as much £600,000, double the price of a petrol-fuelled vehicle -- isn't sufficient to warrant its production.